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What is World Financial Group?
World Financial Group (WFG) is a financial services marketing company and a subsidiary of Transamerica. We help families across North America with life insurance, investment products, and financial education — while offering everyday people the opportunity to build their own independent business.
What We Do
Life Insurance
Term and permanent life insurance solutions
Investment Products
Mutual funds, annuities, and retirement planning
Financial Education
Help families understand and protect their finances
The Business Opportunity
WFG operates on a unique business model that allows licensed associates to earn income by helping families with their financial needs — while simultaneously building and mentoring their own team of associates.
Unlike traditional corporate structures with fixed positions and limited growth potential, WFG's model gives every associate the opportunity to advance to the highest contract levels, build nationwide teams, and create multiple streams of income — all on their own terms and schedule.
Backed by Transamerica — A Fortune 500 company with over 100 years of financial strength
How It Works
Three simple steps to start building your future
Learn
Discover how WFG's proven business model works, explore the four income streams, and understand the support system that sets you up for success.
Connect
Meet with an experienced mentor who will answer your questions, share real insights, and help you envision your path forward with WFG.
Start
Begin your journey with comprehensive training, licensing guidance, and hands-on support as you build your business on your own terms.
Ready to take the first step? We'll guide you through the entire process.
What You'll Gain as You Grow
Join WFG and gain more than just income — build skills, connections, and a business that grows with you.
Knowledge that Empowers
Master proven strategies in finance, leadership, and entrepreneurship through world-class training programs.
- Financial education
- Leadership development
- Business strategy
A Supportive Network
Connect with mentors and peers who genuinely invest in your success and share your drive for independence.
- Personal mentorship
- Collaborative culture
- Community support
Growth on Your Terms
Build a scalable business that fits your life — part-time or full-time — with complete flexibility and support.
- Flexible schedule
- Unlimited potential
- Full autonomy
This isn't just a job — it's an investment in yourself
Every skill you develop and connection you make compounds over time
Four Ways to Build Income
Unlike traditional models, WFG gives you multiple revenue streams that compound as you grow.
Personal Income
Earn commissions on your own sales, with increasing rates as your production grows.
Agency Income
Mentor and earn overrides from your team's success.
Expansion Income
Build teams across the U.S. and Canada.
Bonus Income
Earn company performance bonuses as your agency grows.
Build a business that grows with you
Start with one stream and expand into all four as your skills and team develop
Real Income. Real Growth.
Average annual earnings by experience level — based on official WFG data
0-3 Years
Average annual earnings
Building foundation and learning the business
4-7 Years
Average annual earnings
Established business with growing team
8-10 Years
Average annual earnings
Mature business with substantial passive income
2020 Commissions
$0M
2024 Commissions
$0.0B
45% growth in total commissions paid to WFG associates
Source: Official WFG Business Model Data
Earnings shown represent averages and are not a guarantee of income. Individual results vary based on effort, skill, and market conditions. WFG associates are independent contractors and earnings depend on personal sales and team development.
The WFG Difference
See why thousands choose WFG's empowering business model over traditional agencies
Limited Growth Path
Only top owners reach higher contracts; most people must branch out to advance.
Unlimited Advancement
Any agent can recruit, build a team, and rise to the highest contract level.
Competitive Culture
Advancement often requires leaving to grow.
Collaborative Growth
Growth is collaborative — build together, rise together.
Capped Income
Earnings plateau based on your position and territory limits.
Unlimited Potential
Four income streams that compound as you grow your business.
Why settle for limits when you can build without boundaries?
WFG's model is designed to empower every agent — not just the owners at the top.
You're Never Building Alone
WFG provides industry-leading training, hands-on mentoring, and modern tech to help you launch and grow your business with confidence.
Training & Licensing Guidance
Get step-by-step guidance through licensing requirements with comprehensive training programs.
Field Leadership & Mentorship
Work directly with experienced leaders who are invested in your personal success.
Marketing Platform & Tools
Access cutting-edge marketing technology and lead generation systems to accelerate growth.
Trusted by over 10,000 associates across North America.
Get Started Today
Take the first step toward financial independence with support at every stage.
Join Thousands of Successful WFG Agents
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Common Questions
Everything you need to know about joining WFG
WFG provides clear guidance for licensing in your region. You can begin learning, connect with mentors, and prepare to serve clients while completing requirements.
Still have questions?
We're here to help. Connect with a mentor for personalized answers.
Get in TouchHear from Our Associates
Real stories from people who've built their path with WFG
"I started part-time and discovered a community that truly invests in people. The mentorship made all the difference."
"The flexibility to work on my terms while having unlimited income potential — that's what drew me to WFG."
Join thousands of associates building their financial future with WFG
Your future deserves clarity, guidance, and courage.
Take the first step toward financial independence. Connect with a mentor who's walked the path.
✓ No obligation • ✓ Personal consultation • ✓ Honest answers to your questions